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Investment in customer service training paying dividends for CAST


Cast has granted a Customer Service Award for its North Atlantic trade from Lloyd’s Loading List, a weekly freighting directory in the UK.

Cast has instituted in-depth training programmes for all its customer
service staff, covering everything from listening skills in order to
clearly understand customers’ service requirements, to providing maximum efficiency against every performance standard within a service process.

“This investment in our people obviously pays dividends,” said Cast Chief Executive Peter Seminck.

Cast also won the Star Performer Award for Consistent Schedule Reliability on the St Lawrence route in the Lloyd’s Loading List Liner Analysis Awards 2000.

This award is presented to the shipping line which demonstrates the
most reliable schedule. This is worked out by statistically measuring
the actual arrival times against published arrival times over
a six month period on the route between the UK and Montreal.

This is the fourth time Cast has won the award in the last five years.

“We know that many customers place reliability at the top of their
list of considerations when choosing a carrier, so we are especially
pleased to be able to show such consistent schedule reliability,”
says Seminck.

For the last three years, Cast has also been named as one of the best
international ocean carriers by Logistics Management and Distribution Report, based on a survey of more than 3,300 North American shippers. Significantly, shippers, who listed value as the most important criteria, voted Cast as the line offering best overall value to customers.

Cast offers services on a three-loop route from Montreal, calling at
Antwerp, Le Havre, Liverpool, Thamesport and Hamburg. It also offers
services between Montreal and Naples, Genoa, Livorno, Gioia Tauro and
Fos, taking slots on the Joint Mediterranean Canada Service (JMCS).

Cast is part of the CP Ships group, the container shipping business
of Canadian Pacific Limited.


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