Canadian Shipper


DHL links film premiere to customer service campaign

PLANTATION, Fla.–DHL announced it is the official shipping and logistics partner for the action film M:i:III and said it played a pivotal role behind the cameras to deliver movie sets and equipment around the world.

Meeting the demanding deadlines of a major film shot throughout three continents presented a “mission” that DHL was more than willing to accept. In television ads running on prime time TV shows on FOX, NBC, ABC, and TNT through May 11, DHL played out its role in a dramatic portrayal of moving the movie.

DHL displayed billboard advertising with the slogan “Accepting Impossible Missions Daily” and the M:i:III theme throughout high profile areas in Los Angeles and Times Square, as well as projection media throughout these cities.

“The partnership and promotional tie presents a dramatic illustration of just how sensitive the shipments we move daily for our customers are, and how important it is to empower our employees — enabling them to achieve seemingly impossible customer missions on a daily basis,” said John Pearson, Executive Vice President, Commercial, for DHL.

“The spirit of this film is one of the ways we have been instilling the values of a customer-centric culture within our employee population to help them do whatever it takes to make our customers successful.”

Behind the cameras, DHL moved more than 55 tons of air freight for Paramount Pictures from filming locations that included China, Germany, Italy and the U.S.

“We had a select team of DHL experts on standby 24 hours a day in Los Angeles to assist with the coordination of this mission,” stated Peter Jorgenson, operations manager for DHL based in Los Angeles.

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