WINNIPEG, Man.–Bison Transport has announced the launch of its What Drives You campaign, calling transportation industry professionals from across North America to share what motivates them.
The social media campaign, which launched on January 1st, aims to promote the variety of reasons drivers and other industry professionals do what they do. Whether it’s the feeling of the open road, the opportunity to travel the continent or the importance of making it home safely to their family, each individual has a unique reason for doing what they do, and Bison wants to hear about it, the company said in its campaign release.
Bison is encouraging its followers to join the conversation by sharing a photo or a status on Facebook, using #TellBisonWhatDrivesYou.
“We see this as a great opportunity for members of the trucking industry to share what keeps them moving every day,” said Lionel Johnston, Corporate Marketing Manager at Bison. “It also provides us with a chance to learn more about our workforce and better serve them.”
As an added incentive, Bison said it will award a diecast model truck to one lucky participant each month of the campaign.