Canadian Shipper


Air Canada Cargo launches e-booking tool; makes e-AWB accessible

MONTREAL, Que.– Air Canada Cargo customers can now book shipments directly on thanks to the introduction of a new e-booking and management tool for air freight shipments.

Launched this week on the company’s updated website, e-booking provides a simple, intuitive interface with a user login allowing Air Canada Cargo account holders to book and manage shipments online, including those requiring specialized shipping solutions like AC Cool Chain, AC DGR and AC Live.

Bookings can be made for flights within Air Canada’s global and interline networks. The system also returns an estimated quote for the cost of the shipment, the company said.

e-Booking also provides a unique interface for managing and tracking multiple shipments. From the dashboard, users can view the status of all their current shipments, fill out an e-AWB, add to the house air waybill, edit a shipment or print a document pouch.

With e-AWB capability in most of its network, Air Canada Cargo has been encouraging its customers to fully participate in e-AWB, resulting in steadily increasing penetration rates. With the arrival of e-booking, renewed emphasis will be placed on the benefits of e-AWB, and a specific campaign will be launched in the coming weeks.

“Our new e-booking system is unique in the industry,” said Vice President, Lise-Marie Turpin, “and a true game changer for us and our customers. Our goal is to present our customers with a choice of channels and methods for conducting business with us, enabling them to choose a method that suits their specific needs. By making this leading-edge solution for online bookings available, we’re providing the tools they need to take their business to the next level.”

Air Canada Cargo has been working on rebranding its website with view to reorganizing content, modernizing it and making it a useful tool and resource centre for customers,  noted Johanne Cadorette, Manager, Advertising and communications, and Vito Cerone, Director, Marketing & Cargo Sales Americas at Air Canada, in conversation with Canadian Shipper.

The website also now offers better access to shipping information, advisories, weather information, live shipment advisories and detailed fleet cargo capacity information.

Cerone said Air Canada Cargo worked with customers and company call centre employees on usability aspects of the new site.

The company  set up an advisory board two years ago with its customers, with web redesign one of the top items on the agenda, he added.

“This is phase one of a couple of phases coming into play,” noted Cerone.

For customers with their own booking systems, one of the phases will look at combining systems.

“We feel we are part of the supply chain and we need to understand what customers want. That’s why we set up the advisory board,” Cerone said.

With the addition of cargo-friendly widebody aircraft like Boeing 777s and 787s into the airline’s fleet and expanding network, Air Canada Cargo is focused on meeting the opportunities presented by increased capacity.

“As Air Canada grows and renews its fleet and extends its network, we’re poised to better serve key cargo markets around the world,” adds Turpin. “This year, we’re looking forward to our Dubai and Delhi starts, and the 787-9 aircraft that will operate on these key routes will allow us to expand our cargo reach,” said Turpin.

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