Mississauga, ON– Black Friday and Cyber Monday in the U.S. is the official kick off of the holiday peak shopping season and 2013 is expected to be the busiest in years, said a UPS Canada survey conducted by Leger Marketing, which shows that traditional cross-border shopping will more than double compared to 2011 (six per cent in 2011 vs. 14 per cent in 2013).
America online retailers will also see significant growth from north of the 48th, attracting 24 per cent of Canadian consumers. This compares to only 13 per cent who anticipated buying online in the U.S. in 2011.
“Despite Canada’s ultra-competitive retail market, sales, pricing and ecommerce innovations continue to drive Canadian consumers south of the border,” says Jim Bena, vice-president of marketing, UPS Canada. “That consumer is also increasingly women with 21 per cent saying they intend to make an online purchase with a U.S. retailer on the Thanksgiving weekend. That’s more than triple what it was in 2011 when only 9 per cent expected to shop online on Black Friday and Cyber Monday.”
UPS estimates it will ship 34 million packages globally on its peak day of December 16, which is up eight per cent year-over-year.
UPS Canada surveyed 1,503 Canadians online between October 1st and October 3rd, 2013 using Leger’s online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.