VIENNA, Ohio– Litco International recently announced the availability of a new, high visibility, 48″ x 40″ pink plastic pallet that offers supply chain and logistics professionals a quick and cost effective way to visually identify pallets belonging to their pools, the company said.
Plastic pallets are often utilized in closed loop supply chain networks due to their rugged yet light-weight construction and extended service lives, but these same features make plastic pallets more vulnerable to theft. Pallet pool rental companies have long used red and blue color schemes to identify their pallets and prevent losses, but plastic pallet manufacturers have been slow to deviate from traditional black and blue resins when producing pallets for end users.
Although creating a highly visible plastic pallet to combat losses appealed to Litco’s Product Specialist, Joseph Morella, the pink color choice is more than a new theft prevention tactic.
“October is widely recognized as breast cancer awareness month, and each fall we see examples of various companies and organizations using pink to promote awareness. With this said, each day, women throughout the world receive breast cancer diagnoses or lose their lives to this deadly, but curable disease. We sought an ongoing corporate initiative to promote breast cancer awareness and the pink pallet was the result of this effort.”
Litco international said it is committed to donating $2.00 from each pink pallet sale to The Breast Cancer Awareness Research Foundation.