Canadian Shipper


Toronto area grocery delivery startup says it has achieved 175% growth

TORONTO, Ont.–Urbery, a Toronto-based same-day delivery service for groceries, LCBO, Beer Store, over-the-counter pharmacy and household products, is celebrating tremendous product adoption in the Toronto area, with 175% growth over the past year, the company said. Since launching in 2015, the on-demand service has also been strategically developing pilot projects with companies like Unilever and KCC.

With more than one third of online shoppers expecting to buy their groceries online in 2016 (according to Morgan Stanley, 2016), Urbery said it offers customers the chance to order from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), along with pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store).

Beyond ordering from favourite stores, Urbery also offers  real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants.

“Urbery’s mission is to deliver personalized, effective and trust-worthy grocery and alcohol delivery to busy Torontonians. We want to help our customers save time, while avoiding lines, heavy lifting and going to multiple stores,” says Urbery founder Mudit Rawat. “Our detail oriented and professional Grocery Gurus work tirelessly to make sure your products get to your front door without compromising any quality.”

Another feature currently in development involves easy recipe checkout, empowering customers to consult partner recipes and order all elements with a click of a button.

Customers can order from Urbery in just three easy steps: select products at or on the smart phone app, identify their desired delivery time slot and pay securely online. The service offers free delivery on orders over $65 and charges a $10 fee for alcohol delivery. Delivery can be completed same-day within two hours of order placement.

Customers can interact and track the location of their Grocery Guru and communicate any individual preferences they may have (e.g. ripeness of avocado) via text messages or by speaking directly with their Guru. After order arrival, buyers are able to rate their experience to ensure service satisfaction. In addition, all Gurus are subject to a comprehensive background check, in which Urbery exercises a zero tolerance policy, the company said.