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Ryder System Inc. rebrands website


MIAMI, Fla.–Ryder System, Inc.  announced the launch of its rebranded, fully responsive website, Ryder.com. The company says the new layout, featuring reorganized content, makes it easier to navigate the site from any device.

“Ryder is continuously looking for ways to create and deliver the best customer experience possible,” said Karen Jones, Executive Vice President and Chief Marketing Officer, Ryder. “We want to make it as easy as possible for visitors to get the information they need about the best Ryder solution, both when and how they need it and across any device.”

The fully refreshed site serves up a “Problem Solver” feature, which allows visitors to easily identify the business challenges they are facing and pinpoint which Ryder solutions can help them to address those challenges accordingly.

With the new homepage layout, Ryder says tasks are made simple, such as buying or renting a truck, searching for Ryder locations, and identifying industries and solutions for supply chain and logistics needs.

The new Expertise page is also one in particular that can help any visitor conducting research on Ryder’s transportation and supply chain solutions. This section provides access to real-world examples of Ryder’s capabilities through case studies, customer testimonials, videos, brochures, special reports, and more.

The website was developed in partnership with Crispin Porter + Bogusky (CP+B).

Ryder says a thorough analysis of Ryder.com’s user activity revealed just how important it was for the site to be fully responsive and mobile-friendly, with mobile traffic doubling over the past two years and constituting nearly 50 percent of its traffic.

In addition to Ryder.com, the Company plans to launch redesigned versions of its Rental and Pre-Owned Vehicle Sales websites later this year.


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