REIGATE, U.K.–As of today Portcare International will serve as both the trading name, or brand, and the official registered company name of the marketing and media communications consultancy that has been serving the global maritime and freight transport industry for nearly twenty years.
Over this time the company has built a strong reputation for providing relevant and well-crafted communication services to a range of clients that include blue-chip organisations in container shipping, maritime insurance, port and terminal operations, logistics, freight transport and supply chain management, said a release.
It is unfortunate that in recent years the Isis brand has been increasingly used to describe a particularly destructive terrorist group, deflecting attention from the company’s professional abilities and tainting its image. However, Portcare is now confident that the consistency of its service levels and strong relationships with both media and clients will maintain its reputation in the industry.
“Over the past months we have resisted changing our name, feeling that we would be giving in to forces seeking to destabilise our society. However, more recently we have felt an increasing moral obligation to cease being an unwitting promulgator of a ‘brand’ with such evil connotations. We thank our clients for their support and sympathy in taking this necessary step and reassure our friends in the media that we strongly maintain a ‘business as usual’ attitude,” said Managing Director Peter Owen.
Portcare International has been the official limited company designation since the organisation was established in 1997.
Julia Kuzeljevich is Editor of Canadian Shipper. She has been writing about transportation and logistics issues since 1999. All posts by Julia Kuzeljevich