Canadian Shipper


Canada Logistics Conference 2014 to launch this Wednesday

TORONTO, Ont.–CITT invites all supply chain professionals to attend Canada Logistics Conference 2014 in Calgary, Alberta from October 22-24, 2014. Join an audience of shippers, carriers and vendors from across sectors as you learn about the most important issues facing the supply chain sector and the people who run it. 

Now in its 29th year, the conference typically attracts nearly 200 logistics professionals who attend for a program that focuses on current and upcoming trends and issues in the sector. Details on all six educational sessions are available at

Analytics and big data feature in prominent sessions

“Our goal with the conference program is always to present sessions that address issues that people in logistics are facing right now, and issues that they’ll be facing in the coming months and years. That’s why we’ve put a big focus on subjects like IT and big data, hot-button issues, in our sessions Making Sense of Big Data and Transportation Control Towers.” says CITT President Catherine Viglas. Focus on data capture and technology is especially timely, and will only continue to increase in importance as organizations are forced to adapt. Recent surveys have found that 60% of respondents plan on investing on big data analytics,1 though only 14% of companies have a defined big data strategy.2

“What that means is there’s a significant gap” said Viglas. “Businesses know they have to invest in big data analytics, but they aren’t sure how to go about it. Many decision makers aren’t sure what will actually boost their bottom line and what’s smoke and mirrors. It’s the perfect time for supply chain professionals to learn about the subject.”

Talent retention and leadership development now top-of-mind for industry leaders

But perhaps the most critical issue facing the sector is human resources. Looking down the line, many businesses foresee major skill shortages. After all, the majority of employees in the sector are between 40-59,3 and relatively low awareness of supply chain logistics as a career path means there will be fierce competition for talent, with poaching becoming even more common.

“Retention through strong leadership and great workplace culture are already central to a good HR strategy” commented Viglas. “But as the talent pool gets shallower, they’ll become top priorities. So we’ve also developed the sessions Leadership EQ and Inspiring Your Workplace, to bolster the soft skills the industry needs.” In fact, industry surveys and roundtables have found that, in terms of top training requirements, team-building and leadership is more important than even planning and financial skills.

The program is rounded out by a session on Pipeline Logistics, and Success in the West, a moderated panel focused on the rise of western Canada as a unique and growing influence in logistics across Canada and beyond.

Canada Logistics Conference is seeing a substantial uptick in popularity – last year’s conference in Toronto was the best-attended yet, and registrations are currently tracking +70% above this time last year. Supply chain professionals interested in attending are encouraged to register as soon as possible before time and spaces run out. The deadline to register is October 6th.

Canada Logistics Conference runs from October 22-24 in Calgary. The educational sessions are:

• Success in the West panel

• Transportation Control Towers

• Leadership EQ

• Making Sense of Big Data

• Pipeline Logistics

• Inspiring Your Workplace