Canadian Shipper


Dan Goodwill

Dan Goodwill
Dan Goodwill, President, Dan Goodwill & Associates Inc. has over 30 years of experience in the logistics and transportation industries in both Canada and the United States. Dan has held executive level positions in the industry including President of Yellow Transportation’s Canada division, President of Clarke Logistics (Canada’s largest Intermodal Marketing Company), General Manager of the Railfast division of TNT and Vice President, Sales & Marketing, TNT Overland Express. Goodwill is currently a consultant to manufacturers and distributors, helping them improve their transportation processes and save millions of dollars in freight spend. Mr. Goodwill also provides consulting services to investors, vendors to the trucking industry, transportation and logistics organizations.
  • Blog

    A Checklist for CEOs Seeking to Control Freight Costs in 2019

    November 27, 2018 by Dan Goodwill

    The financial impact of rapidly rising freight costs caught large numbers of CEOs and CFOs by surprise. Many companies were unprepared for the capacity challenges and financial impacts that took place. Economists are predicting solid economic growth in 2019 but not quite at the pace of 2018. What can CEOs do to protect their supply chains, the service to their customers, and their profits from further freight cost shock treatments in 2019? Here is a checklist to consider.

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  • Blog

    The 10th Anniversary Surface Transportation Summit Will Address many of the Key Issues Facing Professionals in this Industry

    July 15, 2018 by Dan Goodwill

    To celebrate the tenth anniversary of the Summit, the organizers, in partnership with the Freight Management Association of Canada, the Canadian Trucking Alliance and the CSCMP Toronto Roundtable have created an agenda that encompasses the most important issues of the day and assembled an elite group of moderators and panelists to address these topics.

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  • Blog

    An Action Plan to Optimize the Money Spent on Freight Transportation

    June 3, 2018 by Dan Goodwill

    Detailed, quality freight spend data can allow shippers to identify consolidation opportunities, to address chronic operational inefficiencies that result in excess or accessorial costs, to highlight “maverick” spend, to rectify the use of non-core carriers or more expensive modes and/or to create opportunities to construct more efficient routes and round trips. Shippers with poor quality and/or inaccurate freight cost data place themselves in a vulnerable position.

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  • Blog

    Manage your Freight Spend Data to Improve Your Profitability

    May 20, 2018 by Dan Goodwill

    A company’s freight costs often represent between two and ten percent of total revenues. For many companies in the manufacturing, distribution and retail sectors, their expenditures on freight have a direct and significant impact on their companies’ bottom lines. “You can’t manage what you cannot measure.” Good quality freight data is an essential starting point in the management of freight transportation.

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  • Blog

    Time to Become a “Shipper of Choice”

    April 17, 2018 by Dan Goodwill

    These are unique times. Shippers that make the necessary strategic, tactical, and cultural changes are likely to secure the capacity they need.

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  • Blog

    Conducting a Transportation Audit can help companies Improve their Bottom Lines

    February 19, 2018 by Dan Goodwill

    A number of U.S. companies told investors that rising shipping costs in recent months have cut into earnings. Many manufacturers and retailers throughout North America spend millions of dollars a year on freight transportation. Freight costs can represent between 1 and 10 percent of a company’s operating revenue, one of the largest cost items. One of the best ways to find out where a company stands in this area of rising freight rates is to conduct a Transportation Audit. Keep in mind that even a few percentage points of savings off a multi million freight spend can be a considerable amount of money.

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  • Blog

    Conducting Freight Bids in 2018 – It’s a New Ballgame

    January 8, 2018 by Dan Goodwill

    The New Year has started off with a bang. With the stock market at record levels, unemployment at historic lows in Canada and the United States and a new U.S. tax bill that promises to put extra dollars in the hands of American purchasers, it is not surprising that consumer confidence is at a high. The strong GDP numbers reflect that people are spending money again. The result is that freight rates are projected to increase in 2018. It is against this backdrop that shippers and carriers begin preparations for the annual freight bid ritual. Here are some suggestions on how each side should prepare for this process.

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  • Blog

    Some Major Trends in Freight Transportation in 2018

    December 8, 2017 by Dan Goodwill

    The coming year is full of question marks. Can the strength of the economy and stock markets be sustained? How will the ELD mandate play out? How much will freight rates increase? Will president Trump face legal proceedings or Impeachment? Will the president precipitate a foreign policy crisis? Will supply chains be disrupted by capacity shortages? Will NAFTA be terminated and how will this play out in the three participating countries in 2018 and beyond?

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  • Blog

    The Top Stories in Freight Transportation in 2017

    November 13, 2017 by Dan Goodwill

    Here is my annual report on the top stories in surface transportation in the United States and Canada over the past year.

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  • Blog

    Select Quality Carrier Partners to Prevent Capacity Shortages in 2017

    September 25, 2017 by Dan Goodwill

    While the ELD mandate itself is not expected to have a dramatic effect on capacity in the short term, the impact will come in combination with stable economic growth, the natural disasters, growth in eCommerce and driver shortages. Shippers should take a proactive, holistic, carrier-sensitive approach to protect the integrity of your supply chains. This is the time to clearly identify your true carrier business partners and formalize relationships with them.

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  • Blog

    Natural Disasters Highlight Need for Supply Chain Risk Management

    September 8, 2017 by Dan Goodwill

    Damco defines supply chain risk management as “attempts to identify risks and quantify their commercial financial exposures as well as mitigate potential disruptions at each node and lane in the supply chain.” Supply chain risk models can vary from the rudimentary to the sophisticated. In the case of the latter, complex “what if” analyses can be performed. This allows the shipper and/or receiver to identify potential trouble spots and map out alternative supply chain strategies.

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  • Blog

    Shippers need to become more “Carrier Friendly” to Minimize Freight Rate Increases

    August 31, 2017 by Dan Goodwill

    The muted demand for freight services has not put undo pressure on truck capacity; rate increases have been limited in recent years. This may be about to change. The net result of the improvements in technology is that small parcel, LTL and truckload carriers can be much more accurate in tailoring their freight rates to the “carrier friendliness” of their clients. How can shippers become more “carrier friendly”?  Here are a few items to consider.

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