Airline unveils its second annual Christmas video
CALGARY, Dec. 9, 2013 /CNW/ - WestJet today released the airline's
second annual holiday video - The WestJet Christmas Miracle - showing how WestJet and Santa teamed up to delight unsuspecting
travellers with a real-time holiday surprise.
WestJet's Digital Command Centre and a team of more than 150 merry
WestJetters became Santa's helpers, delivering personalized gifts to
guests arriving in Calgary as part of a true holiday miracle.
"This year, we wanted to turn our holiday campaign into a tradition by
doing something that's never been done before," said Richard Bartrem,
WestJet Vice-President, Communications and Community Relations.
"Inspired by the notion of real-time giving, we wanted to surprise our
guests with meaningful, personalized gifts when they least expected
them. Being able to show our guests how much we care with gift-giving,
a tried and true holiday tradition, resonates with WestJetters as much
as our guests."
Last year, WestJet's inaugural holiday video reached nearly 500,000
views in just weeks. Once the video reached the milestone of 25,000
views, the airline donated flights to a family in need through
WestJet's community investment program. This year, WestJet Cares for Kids will continue this tradition by donating flights through Ronald
McDonald House Charities, one of WestJet's six partner charities, once
the video reaches 200,000 views. Canadians can help to reach this goal
by sharing the WestJet Christmas Miracle video with friends and family.
Nineteen hidden cameras captured guests at Toronto and Hamilton
International Airports confiding their Christmas wishes with a virtual
Santa Claus while waiting to board flights to Calgary. Guests were
surprised upon arrival when a festively decorated baggage carousel came
to life. On this special day, it was not just their suitcases that
arrived, but the gifts they had asked for merely hours before.
The WestJet Christmas Miracle video was made possible in part by WestJet's trusted partners, Best Buy
Canada, Calgary International Airport Authority, Toronto Pearson
International Airport and John C. Munro Hamilton International Airport.
WestJet is Canada's most preferred airline, offering scheduled service
to 88 destinations in North America, Central America, the Caribbean and
Europe. Powered by an award-winning culture of care, WestJet pioneered
low-cost flying in Canada. Recognized nationally as a top employer,
WestJet now has more than 9,600 WestJetters across Canada. Operating a
fleet of more than 100 Boeing Next-Generation 737 and Bombardier Q400
NextGen aircraft, WestJet strives to be one of the five most successful
international airlines in the world. This year, WestJet launched its
new regional airline, WestJet Encore.
About WestJet Vacations
WestJet Vacations provides guests with affordable, reliable and
easy-to-book travel experiences to 55 destinations in 18 countries,
including the United States, Mexico and the Caribbean. Leveraging
WestJet's fun and friendly image, extensive network and remarkable
guest experience, WestJet Vacations offers guests a great flight
schedule and a wide variety of hotel and resort options to create fun
and affordable vacation experiences. For more information visit www.westjetvacations.com.
About WestJet Rewards
WestJet Rewards members earn WestJet dollars on WestJet flights,
vacation packages and more. WestJet dollars can be used like cash
towards the purchase of WestJet flights and WestJet Vacations packages
on any date to any WestJet or WestJet Encore destination with no
blackout periods, even on seat sales. More flights equal more benefits,
including bonus WestJet dollars and Jet-Aways. Guests who use their
WestJet RBC MasterCard will earn WestJet dollars even faster.
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet
Read the WestJet blog at blog.westjet.com
Video with caption: "Video: Today, WestJet released its second annual holiday video - the WestJet Christmas Miracle - surprising lucky travellers with real-time giving, made possible with the help of WestJet's Digital Command Centre and a team of more than 150 WestJetters.". Video available at: http://youtu.be/zIEIvi2MuEk
Video with caption: "Video: WestJet Virtual Santa reacts to travellers' unique gift requests in footage from the cutting room floor of WestJet's second annual holiday surprise video - The WestJet Christmas Miracle.". Video available at: http://youtu.be/1A1gukKsKiQ
Video with caption: "Video: An exclusive video interview with Richard Bartrem, WestJet Vice-President, Communications and Community Relations, speaking to the inspiration and logistics behind the airline's second annual holiday surprise video, The WestJet Christmas Miracle. In the spirit of holiday giving, WestJet surprised travellers with a real-time holiday miracle with the help of WestJet's Digital Command Centre and a team of more than 150 WestJetters.". Video available at: http://youtu.be/hK_ENXzI-zE