DAILY NEWS Dec 16, 2013 1:10 PM - 0 comments

UPS launches mobile App for Amazon Kindle fire family

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ATLANTA, Ga.--UPS has released a new Mobile App for Amazon’s Kindle Fire tablets, giving customers another way to quickly and easily manage their holiday packages. UPS expects more than 78 million online package tracking requests on Tuesday, Dec. 17 – UPS’s anticipated 2013 Peak Tracking Day. This year, more of these requests than ever will come through mobile technologies, with over four million downloads to-date of UPS’s smart phone and tablet Apps, said the company.

The importance of digital and package tracking technologies for the retail and shipping industries was underscored in the findings of the 2013 UPS Pulse of the Online Shopper study. Findings indicated that nearly 7 out of 10 online shoppers cited online access as their preferred method of access to retailers and 97 percent reported that they see the value of package tracking services, said UPS.

“We continue to see growth in the e-commerce market,” said Alan Gershenhorn, chief sales, marketing and strategy officer for UPS. "There is growing consumer demand for both online shopping platforms and technologies like the new Amazon Kindle Fire UPS App, which we have designed to provide our customers with added accessibility, whether they are looking for the nearest The UPS Store or checking to be sure a much-anticipated holiday gift arrives in time.”

The new UPS App for Amazon’s Kindle Fire family allows customers to track and ship their packages, find nearby The UPS Store locations and manage shipments through UPS My Choice®, which enables consumers to reroute and reschedule their shipments for more convenient delivery.

One of the newest features available for all UPS Mobile™ Apps, including the Kindle Fire App, allows customers to log in using their Facebook account credentials, giving them one less username and password to remember.

“We are thrilled that UPS has brought its popular app to the Amazon Appstore for use on the full line-up of Kindle Fire tablets,” said Aaron Rubenson, Director of Amazon Appstore. “At Amazon, we know that customers love to purchase products online and want fast, accurate information when tracking their purchases. The new UPS app for Kindle Fire lets customers quickly and easily track the shipping progress of their packages, as well as find nearby UPS locations to ensure the packages they send get to their loved ones in a timely manner. The UPS app puts a wealth of information at customers’ fingertips, making their holiday shipping experience even easier.”

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