DAILY NEWS Apr 28, 2014 12:46 PM - 0 comments

Me to We and DHL Express connect mothers around the world this Mother's Day through conscious consumerism

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2014-04-28

TORONTO, Ont.--DHL Express Canada and Me to We Artisans, a line of original accessories handcrafted by Maasai mama artisans in Kenya, have teamed up to celebrate mothers around the world with Me to We Artisans’ Neno Mom Bracelet.

Sustainably produced using locally sourced materials, the bracelet aims to help support these mothers in raising healthy children. With every bracelet purchased DHL will donate $5 to provide a mother and child in a Free The Children community overseas with one health clinic visit, said the company in a release.

“Having worked side by side with these talented women through Me to We Artisans since 2010, I’ve seen that every dollar earned by a mother directly impacts her home, her children and her community. However, there is still a large part of the population that doesn’t have access to basic needs, like health care. In Kenya, less than 30% of the population has access to basic maternal and child health services,” said Roxanne Joyal, CEO of Me to We, founder of Me to We Artisans.

“Through DHL’s generosity this Mother’s Day, consumers can make a direct impact in a mama’s life overseas while at the same time give a gift their mothers can cherish and enjoy," she added.

“It is our philosophy to be a socially conscious company, and we are proud to be part of this new Mother’s Day initiative,” said Greg Hewitt, President of DHL Express Canada. “The new program will enable us to continue to help the Me to We Artisans and make a significant impact on children and families across the globe, which includes basic healthcare and education to those who need it most.”

The Neno Mom Bracelet features a hand-cast brass pendant inscribed with the word “Mom”. The pendant is hand-knotted on a nylon cord and accented with two brass pieces. The bracelet also features a genuine pearl attached to the pendant with brass wire. The bracelet retails at $24.99 and is available for purchase at www.metowe.com or at the Me to We store located at 233 Carlton Street, Toronto, Ontario.

DHL has been working with Me to We since 2012, providing in-kind shipping to move Artisans products from Free The Children’s Adopt a Village countries to Me to We headquarters. In 2013, DHL Express shipped over 67,000 Me to We Artisans Water Rafiki Friend Chains to North America through Me to We, which supplied more than 67,000 people in developing communities with a clean source of water for one year. DHL has shipped well over 100,000 Artisans products, helping to connect over 800 Maasai mamas to a greater market for their traditional beadwork, said a release.



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