DAILY NEWS Dec 28, 2013 12:25 PM - 0 comments

Cyber Monday hits Britain

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BOLTON, England--Cyber Monday is the latest in a long line of American traditions to be embraced by Britons, with research showing that this year it brought a record number of visits to online retailers' websites.

According to Bolton-based independent delivery services broker Parcel2Go, record online traffic on this year's key date - Monday, December 2 - brought record numbers of orders, said a release.

"There may have been some trepidation in the build-up to Cyber Monday over whether the delivery services which are such an integral part of the online shopping experience could handle the anticipated spike in their business," said Les Yates, Marketing Executive for Parcel2Go.com.

"But from our point of view, our online delivery services booking facilities coped admirably with the pressure, and we're all set for a busy, but well-ordered final countdown to the Christmas break – even if there's still a final surge in sales, with last-minute shoppers relying on next day delivery to ensure that all their presents arrive on time," he added.

It's expected there will be one last online buying spike to come before the end of the year, as bargain-hunters log on in their quest for the best sale bargains, and then look to arrange a home delivery to avoid having to do battle with the expected bumper crowds.

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