Canadian Shipper

Feature

Getting in shipper shape for 2014

Welcome to our first issue of Canadian Shipper. Our December issue was the last we published under the title of Canadian Transportation & Logistics. As much as I’d grown used to the title and appreciated the familiarity it had come to...


Welcome to our first issue of Canadian Shipper. Our December issue was the last we published under the title of Canadian Transportation & Logistics. As much as I’d grown used to the title and appreciated the familiarity it had come to enjoy in industry circles, it was time for a change.

Canadian Shipper is shorter and easier to promote and better reflects exactly whom our editorial scope and mandate is meant to serve: proven buyers of transportation services, both inbound and outbound. Our publication is entering its 116th year – it’s one of the longest published business magazines in Canada – and has changed its title many times over the past dozen decades to keep pace with the changing nature of moving goods from origin to destination in the most efficient, secure and cost-effective manner.

We’ve also taken this opportunity to usher in a fresh new design. New award-winning art director Ellie Robinson and associate editor Julia Kuzeljevich have worked hard the past few months to create a look that is consistent with the professional image of transportation while making for more striking visuals and text that is easier to read.

What remains unwavering is our commitment to focus on the transportation link of the supply chain. This focus is actually being expanded with Canadian Shipper in several important ways.

First, to answer the trend towards increased global trade and longer, more global supply chains we are devoting a significant amount of coverage to one key global market every issue. We start with Europe. I encourage you to work your way through our comprehensive 17-page report. Expect more of the same in upcoming issues as we turn our focus to Asia, South America and, of course, our largest export market, the US.

Second, we have committed to publishing larger issues to ensure we provide more coverage of the topics you are interested in. For example, this first issue, in addition to the four-feature report on European trade, also includes features on pharmaceutical and retail supply chains, the significant developments to Canada’s West Coast transportation infrastructure, our annual Top Tier report on the capacity and capabilities of the nation’s 100 largest motor carriers, a case study on freight audit and payment services, CITA’s new name, and the ramifications of Canada Post’s decision to end home delivery of mail on online purchase delivery. And we also continue with our regular Bigger Picture column and Inside the Numbers section with a more visual design.

The final key change involves a considerable increase in our frequency and an important change in our delivery method. We will publish 18 issues this year – six in the traditional print format with twice the number of pages and 12 digital issues, each of them focused exclusively on one of the four major modes and providing you with the latest industry data, analysis and insights that may impact your transportation purchasing decisions. Look for a new one at the end of every month. We kick off in January with an in-depth look at marine shipping.

As I mentioned last month, this move to digital editions is part of our strategy to provide information to you in a variety of platforms. Our award-winning WebTV show, TMTV, is not only a favorite on our website but is approaching half a million views on our YouTube channel. Our twice weekly e-newsletter keeps you up to date on the latest news happenings. It’s safe to say we have conducted more research on the transportation industry over the past 10 years than any other industry organization by a long stretch. Our own Surface Transportation Summit is becoming recognized as one of the best educational and networking opportunities in transportation today. And our social media presence on Twitter and LinkedIn is second to none in the industry.

So have a look at the new Canadian Shipper and all the rest of our educational products. I hope you like what you see and remember that Julia and I always love to receive your feedback and suggestions.


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