Canadian Shipper


May 19, 2017

CIFFA unveils new logo at 68th AGM

Toronto, ON — The Canadian International Freight Forwarders Association (CIFFA) is pleased to announce the launch of its new logo. The rebrand comes as the association looks forward to celebrating its 70th anniversary in 2018. Unveiled at CIFFA’s May 18 Annual General Meeting, the logo was officially presented to the CIFFA Board of Directors and members in attendance. The “future facing” design replaces CIFFA’s hand-drawn logo with its recognizable serif lettering that was released to celebrate the association’s 50th anniversary in 1998. With its edgy, linear look, the new CIFFA logo evokes motion and movement, and demonstrates the evolution of the association as it meets the innovations and challenges of the digital future head on. “While proud of our 70-year history,” said President Gary